Client: MariTrace
Sector: Technology & Data – Digital & Data
Location: UK
Transaction Type: Business Sale to Strategic Buyer
Corporate Finance Advisor: Logros Advisory Partners (Nicholas Horrocks)
Legal Advisor (Seller): Level Law
Buyer: Sinay
Funding Advisor: Chausson Partners
Legal Advisor (Buyer): Harbottle & Lewis
Overview
MariTrace, a UK-based maritime intelligence and vessel tracking platform, has been successfully acquired by Sinay (France), a global maritime data and analytics company.
MariTrace provides real-time vessel tracking, AIS data integration, and advanced maritime risk intelligence, with particular strength in high-risk maritime corridors and complex operating environments. The platform supports customers across shipping, insurance, and maritime security sectors, enabling informed operational and strategic decision-making through high-quality, actionable data.
The transaction provides a strategic outcome for the shareholders, enabling MariTrace to join a larger international platform aligned with its long-term vision. The business will continue to operate as a UK-based platform, maintaining continuity across its team, technology, and customer relationships.
Logros Advisory Partners acted as corporate finance advisor to the shareholders, supporting the transaction from initial positioning through to completion.
Client Endorsement
“I would like to thank Nick Horrocks and the team at Logros Advisory Partners for their support, guidance, and commitment throughout the transaction. Their understanding of the business, the market, and the strategic opportunity was clear from the outset.”
– Thomas Owen, CEO and Founder, MariTrace
The Challenge
The shareholders were seeking a strategic outcome that would support the continued growth and development of the platform, while preserving the core strengths of the business.
Key considerations included:
- Identifying an international buyer with strong strategic alignment in maritime data and analytics
- Positioning the business as a data-led intelligence platform, rather than a traditional maritime service provider
- Protecting value through a structured and controlled sale process
- Ensuring continuity for customers, operations, and the existing platform
- Navigating a technically detailed business model with multiple data sources and use cases
Our Approach
Led by Nick Horrocks, Logros Advisory Partners delivered a hands-on, partner-led advisory process.
Logros’s role:
- Positioning the Business
- Defined MariTrace as a maritime intelligence and data platform
- Articulated the global value of its real-time vessel tracking and risk intelligence capabilities
- Positioned the business to appeal to strategic, data-focused acquirers
- Strategic Buyer Engagement
- Identified and engaged with relevant international buyers in maritime data and analytics
- Focused on acquirers with the ability to integrate and scale the platform
- Managed discussions to maintain alignment and protect value
- Negotiation, Structuring and Execution
- Led negotiations on valuation and key commercial terms
- Structured the transaction to align with shareholder objectives
- Managed due diligence and worked closely with advisors to completion
The Outcome
The completed transaction delivered:
- A strong strategic outcome aligned with the long-term vision of the business
- Integration into a broader maritime data and analytics platform
- Enhanced capabilities across vessel tracking, cargo visibility, and environmental data
- Continuity of operations, platform, and customer relationships
- A foundation for future growth and international expansion
Client Testimonial – Thomas Owen, CEO and Founder, MariTrace
“This marks an exciting new chapter for MariTrace as we join forces with a company that shares our vision for delivering high-quality, actionable maritime intelligence.
From the outset, Nick Horrocks and the team at Logros Advisory Partners demonstrated a clear understanding of both the technical nature of our platform and the international strategic opportunity within the maritime data space. Their guidance and insight gave us confidence in the process from day one.
They played a key role in positioning the business effectively, managing the transaction with clarity and control, and supporting us through each stage of the process.
We are very pleased with the outcome and grateful for their support in helping us achieve a transaction that aligns with our long-term ambitions.”
Why This Matters for Business Owners Considering an Exit
This transaction highlights the increasing demand for data-led and technology-enabled businesses, even within traditionally operational sectors such as maritime.
Key takeaways:
- Strategic buyers are seeking data, intelligence, and analytics capabilities
- Specialist businesses can achieve strong outcomes when positioned correctly
- Maintaining control of the process is critical
- The right advisor ensures effective positioning, execution, and outcome
